Not Your Father's Negotiation Course

A simple framework to help you confidently ask for and get what you need.

Did you know that negotiating your salary one time can add over a million dollars to your earnings over the course of your career?

That's kind of a big deal. And so is the confidence you get from knowing that you can ask for and get what you want and need in your career.

Not Your Father's Negotiation Course gives you the practical information you need in order to persuasively make that ask. We're not talking negotiation theory that works in a classroom but not in an office. This is a simple framework that gives you the confidence to use your own voice and get what you need:

research. prep. ask.


In this course you'll learn how to persuasively and confidently ask for what you need using a simple framework that you can adjust so you sound and feel like you.

Module 1: RESEARCH

We cover how to do the research to know your "market value" as well as how to uncover the exceptions and norms within a company. We walk through how to uncover your bargaining power. And most importantly we talk about how to get into the mind of the other side to understand what they need.

Module 2: PREP

You'll put together your plan for asking for more (no more winging it and hoping for the best). You'll learn the an easy formula for kicking off the conversation and positioning your ask using the B.A.M.M framework. And you'll put this all into practice so you walk in totally prepared.

Module 3: ASK

You'll learn conversation strategies to deal with any initial pushback or "no's" so that you can keep the conversation moving. You'll learn 3 strategies for responding when you're caught off guard or put on the spot. And you'll understand where to go with a "no", so the conversation doesn't completely end.

Module 4: FAQ's

How to deal with that guilt ("I guess I don't really need more. I don't want to look greedy."). How to deal with the dreaded "what's your current salary?" question. Should you always negotiate? And do you need to bring something written with you to the negotiation?

If you're still tongue tied and worried about tripping over your words, the course also comes with sample scripts so you have real examples of what you could say, that you can use and make your own.



You want to ask for more, but don't know how to start.

Let's face it. Bringing up money (and how much our work is worth) can feel awkward. But it doesn't need to. This course walks you through a framework you can use to easily adapt to make your own so that you can confidently ask for what you need.

Hearing "no" is enough to make your run for the hills...

And never ask for anything again. Ever. But what if that initial push back was just the start of a conversation? Learn how to continue the conversation and not be afraid of hearing a "no".

You're job searching.

Because the chances are you'll want to (and they'll expect you to) negotiate your offer.

You want to ask for a raise.

But you're not sure if you can and you're not totally sure how. We've got you covered.

You want to ask for more flexibility.

Let's face it, it's not always about the money. Sometimes it means more to have flexible hours, to work from home, or to have other benefits that will make work, work for you.


I want to touch base and let you know I was successful at getting my target amount for a raise!

Thank you so much for your course and all the time you spent helping me prepare. Regardless of whether or not I had been successful in getting the raise, that was really good practice for me to exercise a muscle I rarely use.

My actual conversation was much easier than our practice. I went into the meeting with a high level of comfort thanks to the role-play you did with me.

Since then, I've had some breakthroughs on a project where I was feeling stuck...I think our work together put me in the right frame of mind to get those balls rolling.

- Cynthia

Confidence is key, to anything. After taking "not your fathers negotiation" course I found the confidence to ask for what I deserved. I sent an email prior to scheduling a meeting to my boss to talk about the next promotion and stated I wanted to come up with a plan to achieve this role in the next year. My boss' response was positive and thanked me for making her aware of my goal and that we would talk about this in our goal setting meeting in 2 weeks. During the meeting she described what she saw crucial to a senior level position. Because of my research I was able to give concrete examples of how I would achieve these expectations. I left the meeting encouraged and excited. I documented the conversation in email as follow up. I've never felt like a promotion was so achievable and tangible and I owe it to "Not your fathers negotiating course"

- Lisa

I watched the "Not your Fathers Negotiation Course" over the shoulder of my wife. I had her send me the PDF's 'just because'. An opportunity came up at work for a new role and I printed the PDFs and got moving on the research, the prep and the ask. The act of writing these things down really showed me why I deserved this new role more then previously "feeling" like I deserved it. The stereotype that men are naturally better at negotiations doesn't apply to me as the last time I asked for more money I advised the cost of living was also increasing! (I know!). I received an offer for a new role and felt prepared to negotiated the salary knowing from my research and preparation I was able to ask for 3% more then the original offer and got it!

- G.

Hi there. I'm Erica Gellerman. I'm creator of The Worth Project, an online platform that helps women succeed with all things money: from asking for it to managing it.

I created Not Your Father's Negotiation Course after being frustrated with the negotiation advice I read. Everything felt vague or not applicable to my situation. I wanted a framework for how to start the conversation and react during it. I wanted to know that I was asking for the right things. And I wanted to be able to ask for what I needed, confidently.

After reading all of the books, interviewing countless experts and hundreds of women, I came up with a framework that worked. I began sharing it with friends, friends of friends, and eventually began coaching women who wanted help. Now, that framework is here in an easy to follow course.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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